The Golden Ratio school rebranding

“Zolotoe Sechenye” (The Golden Ratio) is a Moscow private school that has existed since 1992. The task was to create visual identity for the school, preserving continuity and tradition. We have developed a new logo based on the previous school emblem, but it should be simpler and more modern. We built all visual system around the new logo: bright and friendly, adaptive and subordinated to the modular grid of the golden rectangle.