Young Heart Superhero

Since Monkey Shoulder whiskey comes from the United States, it was decided to build both holidays around specifically American entertainment, so that our guests could feel like blockbuster superheroes or simply the heroes of light-hearted Hollywood movies.

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YOUNG HEART SUPERHERO:
OPERATION "MOSCOW"

A mini-golf tournament, which was held in the square by the pool "Chaika". Having devided in teams, guests fought passionately, drinking cocktails based on Monkey Shoulder. They could also treat themselves on the food court, provided by «Rovesnick» bar and the “Burger Heroes” chain. The evening ended with the announcement of the winners and a jazz concert.

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We have found a field nearby a famous “Chaika” pool, designed back in the nineties by an American landscape architect. In the shortest time possible, we worked on its restoration and for the first time in several years opened this site for the guests.

YOUNG HEART SUPERHERO:
OPERATION "ST. PETERSBURG"

Operation Petersburg was a reference to the film Disco Roller Boogie (1979) — we gathered 400 guests at the roller drome, having organized a disco ball with DJ sets of Lipelis and EJ residents, and invited our creative friend Feodor Elyutin (theatre director), who staged his first immersive show «Sing, Dance!» with guests on roller skates.

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We have decorated a spacious hall of the KOD roller drome with all the necessary attributes of the disco ball — mirror balls, neon signs, powerful sound. And yes, all our guests were skating on roller quads with multi-colored backlight.

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CONTENT AND DESIGN

Guests of the both events received comics, based on the superhero universe of Monkey Shoulder. We have also worked on a series of illustrations that accompanied all communication in social media.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Ab animi ducimus ex exercitationem itaque minus necessitatibus perferendis, praesentium quasi quia quibusdam tempore velit veniam? Alias architecto at beatae dolorem et modi quas? Ab deserunt dolore esse magni maxime soluta. Architecto corporis, dolore eaque eos excepturi explicabo odit quos recusandae repellat.

Credits:
photos taken by Lilia Aitkulova
video shot by cinica film studio