VEU 2020 (Night of Esthetic Joys 2020)

Holiday Special by Esthetic Joys

Holiday Specials by Esthetic Joys Traditional VEU (Night of Esthetic Joys) concert was made on a higher level this year: Monetochka, Musya Totibadze, Kazuskoma, Feduk, secret guest by Nikita Kukushkin, Valery Syutkin and a real Christmas choir! To cut a long story short: do not disturb! Esthetic Joys in the process!

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Walking around the Metropol turned into a fabulous journey – we introduced it as the Plaza Hotel in Volodarsky's) translation (famous master of voiceovers in 90es). Everything seemed big to young Kevin in the movie — rotating doors, guest suites, and even Donald Trump coming out of the elevator. We wanted our guests to see evening with Kevin’s childish eyes. We literary gave everyone an opportunity to embody the cherished fantasy of renting a luxury hotel room for the night and having fun there.

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A wide variety of unpredictable entertainment was available that night: computer club “Cobra Game House”, rooms with slot machines and trampolines on the - 1st floor or a branch of Andy Vorhol’s "Factory" by Pavel Peppershtein: nude muses, punk band concert and other trappings of dashing 'New York of the ’70es. Rave riding on mechanical ponies from “System 108”, Confessional St. Popoff's Church and Esthetic Joys base closet for a safe chill, covered with colorful fabrics and soft pillows. Reception of “Director of Evrything”, where millionaires enter out of turn, two hip-hop revelries – by Digidon and Point, hotel room with oriental fairy tales from Ha-habibi and a room of desperate fun from Low Budget Family with a classic Simachev Shop & Bar lineup. Among the partners of the night: “Glo” tobacco heating systems, Jameson whiskey and JBL acoustics.

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VEU 2020 Dress Code was wide, but consistent as usual: guests came dressed like children from MTV of the 90s, escapees from a privileged colleges or hotel guests in pajamas and with towels on their heads. Of course, there were also archetypal villains, who came to steal Christmas (but changed their minds and gave in to the fun). The most important is that such a concentration of elegance and creativity cannot be found anywhere except for the VEU!

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For this VEU we made scarves and pajamas, which guests could purchase and use as a costume directly on the spot.

Take a look at the video
report VEU 2020:

Посмотрите небольшой видеоотчёт о вечере:

filmed by cinica film studio
photos taken by Nastya Pirate
polaroids shot by Alyona Chandler

Visual identity of VEU 2020

We have created a very detailed visual world for the VEU 2020, full of nuanced illustrations, colors and dedications to the participants of the evening. Visual identity was developed by art director Ilona Skorobulatova and designer Denis Ivanov.