New Year's Eve campaign for Yandex GO

29 December 2020

New Year's Eve campaign, shot by us for online services of Yandex Go was based on the pandemic year of 2020: the hero of the campaign – “Director of Everything (Andrew Lee) – drives home by car, rented in Yandex Drive, orders food for the New Year party in Yandex Lavka and invites his well-dressed and optimistic friends, who will, of course, come to his place with the help of Yandex Taxi. Together they start the celebration with making dumplings, burning sparklers and drinking champagne with their dream notes inside. Celebrating New Year's Eve, no matter what!

Nowhere to go?
You can have fun at home!

2020 was the first pandemic year. "Yandex" started to help Russians immediately: delivering food, building “Lavka” warehouses in residential areas, explaining in detail how to accumulate cashback on taxi rides. The pandemic has dramatically changed not only our lives, but our idea of comfort and service as well.

We were celebrating 2021 at home with our loved ones and with a feeling of hope that no virus could take away. The postcards for Yandex Go service were dedicated to this feeling. The New Year campaign was shot by Emmy America, according to the plot, Moscow influencers rush to the chimes on Yandex.Taxi, make dumplings from dough, ordered in Yandex Lavka and sing a song along with Liza Monetochka, called "I will survive" instead of the usual hits of the "Blue Light". The campaign could be seen both in social media and in apps of Yandex GO.

CREDITS:

photo: Emmie America
muah: Valery Vitko
style: Marusya Kovylova, Anna Duban
starring: Andrey Lee, Valentin Volkov,
Maya Klugman, Sofia-Zlata Shestakovskaya,
Polina Vasilyeva, Anna Grazhdan, Lisa Monetochka,
Dima Midborn, Maksim Makarychev, Maksim Prokofiev

Pharm M corporate identity Section: therapeutic hypnosis session