Youngtimer rally "The Big Walk"

2 October 2021
Since 2020, together with “Veterok” auto club, GUM-AutoRally, Bosco di Ciliegi and  “Departament” agency, we held the annual Youngtimer rally called "The Big Walk". The event became both a city race and an exhibition of the auto industry. This is not a sports rally in its classical sense, but an Esthetic walk around Moscow with elements of a quest.
The Big Walk 2020

In October 2020, we held the first rally of Youngtimers. Owners of classic cars, produced from 1970 to 2000, drove through the center of Moscow with curious passengers inside: journalists , influencers, musicians, artists and other heroes of the metropolitan public.


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After the rally, the participants and spectators of the race gathered at a chamber party at the Bosco Bar in GUM: champagne corks flew back and forth, as after any decent race. Participants of the race took away gifts, including: posters and denim jackets with commemorative patches, made in collaboration with Russian brand SHU.


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pictures taken by Dima Shumov
identity developed by Denis Ivanov


The Big Walk 2021

The second "Big Walk" we dedicated to the 90s — an era of great change, cultural upheaval and state shift. This was reflected both on the release year of the participating youngtimers, and on the route that the participants of the race drove. The dress code also hinted at the era, but it is worth noting that no crimson jackets were noticed among the guests and participants.

Vasilyevsky Descent was the starting point of the rally, followed by a quest on places and phenomena significant for the time: puzzles based on the festival "Monsters of Rock", arithmetic riddles about the dollar exchange rate in 1991, meetings with fartsovshchiks (illegal resellers) and a dinner near the first Moscow McDonald’s Auto on Leningradsky Prospekt. The quest-race was followed by winners’ awards and a big party.

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pictures taken by Maxim Kashin, Tim Osipov and Vera Linnik
identity developed by Denis Ivanov