Section re-opening

7 December 2018
In 2018, the "Section" store has expanded: from a temporary project, the store became permanent and reopened its doors in the same GUM, but now occupying two floors. Collections of foreign brands appeared on the shelves in addition to the local designers. We celebrated this as a new beginning.

Like all our projects, the "Section" has been a place where people could find each other, sharing common ideas, new things to do and just for pleasure. The connections that form around us are the most important thing that our deeds leave in the eternity. The “red thread” connecting all people who love "Section" became the main symbol of the event.

We met guests with vatrushki, journalist Egor Piskunov played the role of a musician and the front man of “Brosko” band. Our long term partner “Jameson” mixed special cocktails for the guests.

Watch the video report:

filmed by cinica film studio


polaroids by Alena Chandler


Each guest received a gift – red mittens, knitted by Suzdal grandmothers for this particular event. Special Suzdal expedition was organized before the opening, during which we filmed a documentary and made a photo project dedicated to local grandmothers-knitters, called "Man of the World" (must watch on our YouTube channel!).

the film was shot in collaboration with cinica film studio.